E-com player Amazon India has been rated as the country’s most ‘attractive employer brand,’ as per a Randstad Employer Brand Research.
Microsoft India emerged as the runner-up, followed by Sony India. Mercedes-Benz, IBM, Larsen & Toubro, Nestle, Infosys, Samsung and Dell are others among the country’s top 10 most attractive employers.
75% of global economy
The Randstad research this year covered 75% of the global economy with 32 participating countries and more than 2 lakh respondents worldwide.
As per the study, salary and employee benefits continue to be the top driver, while choosing an employer for the Indian workforce, followed by work-life balance and job security.
While gender differences between men and women on the top three aspects were minimal, women, however, attributed more importance to salary and benefits (49%) and work-life balance (47%) compared to their male counterparts who ranked these as the top aspects at 46% and 46% respectively. It is interesting to note the importance accorded to work-life balance as a key factor considered while choosing an employer — this has increased even further (46%) compared to the last two years and the emergence of the fact that employees in India are willing to place a premium on job security, said Randstad.
The number of employees in India indicating that they would be agreeable to a security versus compensation trade-off is 23%; higher than the broader APAC average, found the study.
Some 52% of the survey respondents said that they were willing to forfeit more than 10% of their salary for job security, it added.