Maruti Suzuki India is aiming big with Ciaz in the A3 plus segment which replaces SX4 sedan.
“We had done extremely good in A3 minus segment with Swift and Dzire and we want to do the same in the A3 plus segment with Ciaz,” R S Kalsi, Executive Director, Marketing and Sales said at the launch of the new mid-sized sedan.
The current market in A3 plus segment is about 1.25 lakh units out of 5 lakh in entire A3 segment, which is 20 per cent of the 25 lakh car market, he said.
Ciaz, he said, is expected to help A3 plus segment to expand.
Since bookings opened last month, the company has received orders for 10,000 units of Ciaz of which 60 per cent was for the diesel models.
Ciaz will be produced in Maruti’s Manesar plant and is aiming at a business of 60,000-80,000 cars in the first year.
Mr. Kalsi said he was also banking on the 1.5 million customers of Swift and Dzire upgrading to Ciaz.
T. Hashimoto, Executive Director, Sales and Marketing confirmed the company had stopped SX4 production that was launched about seven years ago and Ciaz is an improved product to compete in the market.
