New e-commerce site to showcase ‘energy efficient’ appliances

The objective is to create awareness and encourage consumers to opt for electric cookers, fans, refrigerators and other devices that are rated ‘five star and above’

October 13, 2023 09:16 pm | Updated October 14, 2023 01:23 am IST - NEW DELHI

The objective of this exercise would be to encourage consumers to opt for devices that were rated “five star and above”.

The objective of this exercise would be to encourage consumers to opt for devices that were rated “five star and above”. | Photo Credit: The Hindu

To encourage the adoption of energy efficient appliances, Energy Efficiency Services Limited (EESL), a joint venture of public sector undertakings (PSU) under the Ministry of Power, will set up an e-commerce portal that will exclusively feature electric appliances with the highest efficiency ratings.

The objective of this exercise would be to “create demand” and encourage consumers to opt for electric cookers, fans, refrigerators and other devices that were rated “five star and above”, Vishal Kapoor, CEO, EESL said at a conference on Friday.

“A major challenge is in getting the message out to people of the importance of opting for energy efficiency appliances. The additional costs involved in more energy-efficient lamps can be recovered in two-three years. So we need greater awareness on the need for efficiency,” he said at a meeting organised by NRDC India Private Limited, a Delhi-based think tank, The Energy and Resources Institute (TERI) and Climate Trends, a research-based consultancy on environment and climate.

The portal would initially be for businesses to trade among themselves and later be expanded to wider, retail sales, Mr. Kapoor told The Hindu.

The EESL is affiliated to the Bureau of Energy Efficiency (BEE) that has for years run a ‘star-rating’ system for electric appliances with the highest-rated appliances having ‘5 stars’. The BEE has made this rating mandatory for 15 appliances and voluntary for 20 appliances for 2023. However, the agency includes or excludes appliances from the list as it deems necessary from time to time. Ratings are usually only valid for a fixed period. It’s thus possible for a 5-star appliance to become a 4-star one within a year. Appliances with more stars are usually more expensive than those with fewer stars.

Improving energy efficiency is a key plank of India’s energy-security strategy. India has committed to double its energy efficiency by 2030 from 2.2% to 4%. The BEE claims that its rating system, over the years, has prevented 300 million tonnes of CO2.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.