Transforming 10% of kiranas can create 3.2 mn new jobs in India: Accenture

‘Kiranas can boost retail consumption by 5%’

January 28, 2021 09:38 pm | Updated 09:38 pm IST - Bengaluru

The transformation of just 10% of the 13 million kiranas in India could boost retail consumption by more than 5% and generate approximately 3.2 million new jobs in the country, says a report jointly released by Accenture and Trust For Retailers and Retail Associates of India (TRRAIN) on Thursday.

Titled “Transforming Kirana Stores to Drive Economic Growth,” the report outlines a strategic approach for unlocking value by transforming kirana stores through a framework that focuses on store location, layout, technology, store funding and product placement.

The report puts the spotlight on the pivotal role of the kiranas in the community and the impact of their transformation not just on them and the industry, but also on India as a whole, as per am Accenture statement.

B.S. Nagesh, founder of TRRAIN said, “India is a nation of shopkeepers, and kiranas play a crucial role in the country’s retail sector, which in turn contributes nearly 11% of the nation’s gross domestic product and 8% of its total workforce.’’

“The transformation process needs to be expedited with comprehensive policy intervention, technology support, and, most importantly, a collaboration between key ecosystem players,’’ Sameer Amte, a managing director in Accenture’s Strategy & Consulting business in India.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.