Wigzo, an enterprise marketing automation suite, raised $5,00,000 (Rs.3 crore) in pre-series A funding, led by Aarin Capital Partners and chairman of Manipal Global Education T.V. Mohandas Pai.
AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (CEO & co-founder of TrulyMadly & MakeMyTrip), Kunal Khattar (ýserial entrepreneur and angel investor), Akshay Garg (Co-founder, Komli Media) and ah! Ventures also participated in this round of funding, the company said in a statement.
The firm’s automation suite allows brands and marketers to personalise any form of communication across multiple channels, including email, push, browser push as well as Facebook and Google Ads, from a single infinitely scalable dashboard.
In layman terms, Wigzo empowers brands to send marketing content that people want to receive. The funds raised will be used to expand its team and build its delivery channels, including mobile, email, and web.
Wigzo also plans to improve its algorithms, work on industry-specific requirements in terms of machine learning communications, deepen its APAC market penetration and provide customised solutions to the content, media, e-commerce and BFSI sectors to scale their SAAS model.
“As enterprises and brands compete, their ability to retain customers across multiple channels will help them differentiate offerings in their respective categories. Re-engaging your customers effectively builds brand recall and loyalty, and multi-channel strategies that utilise real-time analytics will be most efficient ,” Pranav Pai, investing on behalf of Mr. Mohandas Pai, said.
