Wigzo raises Rs 3 cr in pre-series A funding

Funding is led by Aarin Capital and Manipal Global chairman T.V. Mohandas Pai.

December 02, 2015 04:14 am | Updated March 24, 2016 01:19 pm IST - Mumbai:

Wigzo, an enterprise marketing automation suite, raised $5,00,000 (Rs.3 crore) in pre-series A funding, led by Aarin Capital Partners and chairman of Manipal Global Education T.V. Mohandas Pai.

AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (CEO & co-founder of TrulyMadly & MakeMyTrip), Kunal Khattar (ýserial entrepreneur and angel investor), Akshay Garg (Co-founder, Komli Media) and ah! Ventures also participated in this round of funding, the company said in a statement.

The firm’s automation suite allows brands and marketers to personalise any form of communication across multiple channels, including email, push, browser push as well as Facebook and Google Ads, from a single infinitely scalable dashboard.

In layman terms, Wigzo empowers brands to send marketing content that people want to receive. The funds raised will be used to expand its team and build its delivery channels, including mobile, email, and web.

Wigzo also plans to improve its algorithms, work on industry-specific requirements in terms of machine learning communications, deepen its APAC market penetration and provide customised solutions to the content, media, e-commerce and BFSI sectors to scale their SAAS model.

“As enterprises and brands compete, their ability to retain customers across multiple channels will help them differentiate offerings in their respective categories. Re-engaging your customers effectively builds brand recall and loyalty, and multi-channel strategies that utilise real-time analytics will be most efficient ,” Pranav Pai, investing on behalf of Mr. Mohandas Pai, said.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.