With digital media emerging as new and one of the most powerful election battlegrounds in the Lok Sabha 2014 elections, the term ‘Election 2014’ topped Google India’s trending list for the year.
According to the search giant’s annual ‘Year in Search’ (YIS), other top trends on the website were FIFA 2014, iPhone 6, GATE 2015 and Narendra Modi.
Bollywood actor Sunny Leone continued to be the most searched personality, followed by Prime Minister Narendra Modi and actors such as Salman Khan, Katrina Kaif and Deepika Padukone. Google said a politician had gained more search popularity than entertainment celebrities for the first time.
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“The findings of Google’s Year in Search are a clear testimony to India’s growing interest in issues of national importance. The 2014 Lok Sabha elections pointed to the power of digital media and also to the unprecedented demand for information,” Rajan Anandan, Managing Director, Google India, said.
In terms of top searches across categories, IRCTC topped the list, followed by Flipkart, SBI Online, Snapdeal and PNR status.
Google’s Year in Search also reflected the year’s top news moments that captured India’s attention. In addition to Mr. Modi’s historic win, the death of Sunanda Pushkar and the mystery of Malaysia Airlines 370 generated curiosity, Google said.
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