Facebook said on Wednesday it is rolling out globally its Watch video service, which has already been available in the U.S. for more than a year.
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Every month more than 50 million people in the U.S. come to watch videos for at least a minute on Watch,” Facebook’s Head of Video Fidji Simo told reporters.
“With Watch ... you can have a two-way conversation about the content with friends, other fans or even the creatives themselves.”
Facebook launched Watch amid a shift in video viewing habits away from traditional television to online platforms, including Netflix, Hulu and YouTube.
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Facebook has been ramping up its video offerings with original shows and this week announced new formats, including interactive game shows, quizzes and polls.
Two weeks ago, Facebook said that it would broadcast for free Spanish top flight division football matches in the Indian subcontinent, and Champions League matches in Latin America.
She said Facebook was working on a variety of other options for creators to make money, such as branded content and the ability for fans to directly support their favourite creators through subscriptions.