Middling in the Twitter hierarchy

However smart and funny you consider yourself to be, those you follow on Twitter and Facebook really do have a larger following than you. And the same holds true for Facebook. This isn’t due to your likeability, says the study published in the PLoS ONE , but due to the inherently hierarchical nature of social media networks, where, in the social hierarchy of connections, people mostly either follow up or across; they rarely follow down.