Batting legend Sachin Tendulkar’s 200th Test in his farewell series against the West Indies has emerged as the highest rated Test match on television in India in the past eight years.
The match at the Wankhede Stadium in Mumbai garnered 1739 average Television Viewership in Thousands (TVT). Star Sports network channels together had the maximum channel share across all genres during the six playing days of the Test series. The network’s website — www.starsports.com — attracted 3.5 million visitors during the two matches.
“We are delighted with the ratings. We are humbled that maestro’s farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts,” said Nitin Kukreja, Head of Sports Business, Star India.
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