Bharti Airtel has won the BCCI's home series sponsorship rights for 2010-13 with a Rs. 3.33 crore bid for each Test, One-Day International and Twenty20 match.
India's largest private telecom service provider, Airtel had lost the team sponsorship bid to the Sahara Group in June.
Airtel, Idea Cellular, Micromax and Karbonn Mobiles had paid a performance deposit of Rs.10 crore on Thursday, but at the Marketing Committee meeting here at the Cricket Centre on Friday, Airtel outbid the rest to win the home series sponsorship rights.
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The BCCI's policy to set a uniform cost has assured it a media-sponsorship revenue around Rs. 40 crore for each Test, ODI and T20 International. According to a BCCI official, India is likely to play at least 52 international matches at home in the next three years.
Taking 52 matches as the base, the Airtel contract will yield it a revenue of Rs. 173 crore.
In October 2009, Nimbus Communications signed a Rs. 2,000 crore, four-year deal for broadcasting rights. This entailed a payment of Rs. 31.5 crore per Test, ODI and Twenty20 match.
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Subsequently, the Sahara Group, which had won the Pune IPL franchise with a $ 370 million bid, won the Indian team sponsorship rights with a bid of Rs. 3.34 crore per match. And now, Airtel has won the series sponsorship rights at Rs. 3.33 crore per match.
Nike deal to end
Nike's Rs. 200 crore apparel sponsorship deal for five years will come to an end in December 2010. Nike pays Rs. 58 lakh for a Test, Rs.45 lakh for an ODI and Rs. 33.75 lakh for a T20 match.
Media rights, team sponsorship, title sponsorship and apparel sponsorship are the main revenue drivers for the BCCI.
Meanwhile the BCCI's Finance Committee concluded its business before the Working Committee meeting on August 28.
The IPL Governing Council also met to adopt the accounts for IPL season 2 in South Africa. A member of the finance committee said the IPL event in South Africa (not IPL season 3 in India) has resulted in a Rs. 39.78 crore deficit.
Rise in expenses too
Sources revealed that though there was increase in income from media rights and sponsorship to the tune of Rs. 12 crore and Rs. 6 crore respectively, there was also considerable increase on the expenses side.
A sum of Rs. 18 crore was spent on the opening and closing ceremonies as against Rs. 7 crore in India in 2008 and Rs. 65 crore for running the league in South Africa as against Rs. 50 crore in India.
A sum of Rs. 33 crore was also spent on entertainment and hospitality in South Africa. The payment to the eight franchises increased from Rs. 220 crore (2008) to Rs. 310 crore (2009).