Instagram said it has added a new feature to display automatic captions for IG feed videos on the platform.
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“It’s a long time coming, but we’re excited to share a new tool that empowers those in the deaf and hard-of-hearing communities,” Adam Mosseri, Head of Instagram said in a tweet.
The auto-generated captions will be available in 17 languages initially with more to come in the future, according to the Meta-owned firm. Its rival TikTok had introduced automatic captions last April.
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Users on the photo and video sharing platform will have the option to turn the auto-generated captions on or off, Instagram said, adding that the captions will be on by default for creators on the platform.
For creators, the company had recently introduced subscriptions, a monetisation feature that enables them to develop better connections with their followers and grow their recurring monthly income on the social media platform.
Last December, micro-blogging platform Twitter had also introduced automatic captions feature for videos with support for more than 30 languages.
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