Chinese handset maker Lenovo on Wednesday said it is not worried about slipping on the pecking order in the hyper-competitive Indian smartphone market, instead keeping its focus on devices that meet consumer needs.
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Lenovo, which sells Motorola phones, was the number two player in the Indian market in the July-September 2016 quarter with 9.6 per cent market share, data from research firm IDC showed.
However, it slipped to the fifth spot with 7 per cent market share in April-June 2017 quarter.
“We aren’t worried. It isn’t a number game. We are focused on bringing devices that meet consumer needs,” Lenovo India Mobile Business Group (MBG) Country Head Sudhin Mathur told PTI.
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Samsung continues to dominate the top spot with 24 per cent share at the end of June 2017. Interestingly, the other four spots in the top 5 tally are occupied by Chinese players — Xiaomi, vivo, Oppo and Lenovo.
The market share of Indian vendors like Micromax and Lava remained limited to 15 per cent of overall smartphone market at June-end.
On the other hand, China-based vendors, with their massive ongoing marketing spend and channel expansion, accounted for 54 per cent share of the quarter’s shipment.
Lenovo on Wednesday unveiled its new device — K8 Plus — priced at ₹10,999 that will be available on e-commerce platform Flipkart from September 7.
The device features 5.2-inch display, 3 GB RAM, 32 GB internal storage (expandable up to 128 GB), 13 MP and 5 MP dual rear camera and 8 MP front camera and 4,000 mAh battery.