Sony Kix channel has acquired the rights to telecast Spanish Premier Football League, LaLiga, across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives in a three-year deal.
“These acquisitions strengthen the network’s current portfolio of live football programming which already boasts of a strong line-up of marquee properties including the UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America 2015,” a media release said on Monday.
The Spanish League hosts some of the biggest names in international and club-level football like Cristiano Ronaldo, Lionel Messi, AndrIniesta, Antoine Griezmann, Neymar, Gareth Bale and Luis Suz.
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LaLiga’s 85th season kicks-off the 2015 season on the weekend of August 23. A total of 20 teams will contest the league, including 17 sides from the 2014-15 season and the three promoted ones from the 2014-15 Segunda Divisiincluding Real Betis, Sporting de Gijand Las Palmas which qualified through the play-offs.
Speaking on the development, Prasana Krishnan, Business Head, Sony Six and Sony Kix said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry.”
“The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience,” he added.
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