Bayern takes over from Man U as most valuable football brand

Bayern Munich celebrate with the championship trophy in a shower of confetti after the Bundesliga soccer match between Bayern Munich and FC Augsburg at Allianz Arena in Munich, Germany, Saturday May 11, 2013. Bayern Munich is the German soccer champion of the season 2012/2013.

Champions League winners Bayern Munich have taken over as the most valuable football brand in the world from Premier League club champions Manchester United.

The 2013 list compiled by British company Brand Finance values the Bundesliga club at 860 million dollars — 23 million dollars more than United.

Real Madrid, valued at 621 million dollars, are third, with their Spanish rivals Barcelona fourth valued at 572 million dollars.

Five Premier League clubs are in the top 10, with the other five places belonging to two German clubs, two Spanish clubs and AC Milan.