In a bid to capture the global market, the upcoming ICC World Twenty20 will be broadcast in 15 European languages across the length and breadth of the continent.
The Eurosport channel, the official licensee of International Cricket Council’s broadcast partner ESPN STAR Sports, will be broadcasting the tournament in Europe from the West Indies.
“The initiative is yet another sign of ICC’s commitment to grow the game beyond its traditional boundaries. This is another example of how the ICC and our partners are bringing the great sport of cricket to the world and promoting it beyond its traditional boundaries,” ICC Chief Executive Haroon Lorgat said in a statement.
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“This is the second time Eurosport has broadcast an ICC event - the first being the ICC World Twenty20 2009 in England. Being able to put these new cricket-lovers in touch with our members across Europe was particularly satisfying and we hope this year’s event in the West Indies will inspire yet more people to pick up the game,” he said.
Along with the other licensees, the tournament, to be held from April 30 to May 16, will be accessible to 58 territories across Europe.
In addition, the languages in which the Eurosport plans to broadcast the Twenty20 World Cup are Bulgarian, Czech, Danish, English, French, German, Greek, Hungarian, Italian, Polish, Romanian, Russian, Serbian, Turkish and Swedish.
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