New York paper launches desi section

Screengrab shows the “Desi News” section on the website of the “New York Daily News” newspaper.

A steadily growing Indian-American population in the New York area has prompted a leading city-based newspaper to launch an editorial section on its website with features on Indian politics, cricket and U.S.-India relations, catering exclusively to the South Asian community.

The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area.

Its website

NYDailyNews.com , the fifth largest newspaper website in the U.S., has unveiled a new

Desi News section, which will feature content from Indian politics, entertainment, cricket to news on U.S.-India relations from leading international publishers for the South Asian community in the tri-State area of New York, New Jersey and Connecticut as well as across the country.

“The New York metropolitan area has seen a growing interest in news — from an American perspective — about India, Bangladesh and the surrounding Pan-Asian areas as that community thrives throughout New York and New Jersey, as well as across the country,” said Steve Lynas, senior vice-president of Daily News Digital.

“ NYDailyNews. com has recognised the need to provide interesting content to this growing, sophisticated, and educated Asian-Indian audience.”

The

Daily News has partnered with NewsCred, a platform that connects brands and publishers.

The New York Daily News was founded in 1919 and has won 10 Pulitzer Prize Awards for excellence in journalism.

America’s leading daily the New York Times had last year launched a blog India Ink , which features India-specific news and commentary.