Skyscanner, the leading global travel search engine, has recorded an astounding increase of 833 per cent in searches for flights to Jaipur during January this year, compared with the same period last year.
A key driver appears to be the ZEE Jaipur Literature Festival, which is taking place from January 21 to 25.
The festival has gone international this year, a hot spot destination for travellers, literary enthusiasts and authors from India and across the globe. The highest search volumes, according to Skyscanner data for January, come from the U.S. (1,520 per cent year-on-year), the UAE (810 per cent), Australia (554 per cent), the U.K. (516 per cent), Germany (323 per cent), France (314 per cent), Russia (195 per cent) and Italy (175 per cent).
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India, too, has given a collective cheer for Jaipur this year, with searches increasing considerably for the Pink City compared with the same period last year. This year, the historic Diggi Palace, the venue of the festival, will boast a royal theme celebrating India’s rich and diverse culture through patterns such as the paisleys, the peacock from Rajasthan and the geometrical pattern of Punjab.
For the sixth year, Royale Treasures has returned to the festival as the décor support partners.