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Promotion of domestic tourism stressed

January 29, 2012 08:12 pm | Updated October 18, 2016 02:45 pm IST - PATHANAMTHITTA

Passengers admiring the 'Go Kerala' Tourism branded ''Trivandrum Rajdhani Express at the Hazrat Nizamuddin Railway Station in New Delhi. A file photo: S. Subramanium

“It is high time we Indians took necessary steps to ensure proper protection of our ancient monuments which are of high artistic and aesthetic value”, said Prof N. Sreekumar, academic and All Kerala House Boat Owners’ Association secretary.

Prof Sreekumar was delivering the keynote address at the seminar on ‘Tourism – Heritage and Industry’ organised by the Tourism Club at Christian College, Chengannur on Saturday.

He said connoisseurs of art across the globe were very much after India’s aesthetic values that live in her ancient architectural marvels and frescoes.

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According to him, labour shortage, pollution problems and misuse of various tourism products, including Ayurvedic massage, are certain issues that warrant immediate attention of the Government and the authorities concerned.

The picturesque Kerala needs a tourism promotion that very well suits its native culture, rural tradition and values encapsulating a unique cultural identity. Tourists from various other parts of the country and abroad visit Kerala to have a nourishing experience of the native art, culture and the serene natural settings here, he said.

Prof Sreekumar who is a Physics professor at SD College, Alappuzha, has stressed the need to promote domestic tourism in a big way, especially in the backdrop of the reported decline in the foreign tourists’ arrival in the previous year.

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Dr Jacob George, college principal, inaugurated the seminar and Thomas P. Thomas, Tourism Club co-ordinator, also spoke.

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