Notice to Madhuri for endorsing Maggi

Madhuri Dixit has been asked to explain how Maggi is good for health and the basis of making the claims.

Bollywood actor Madhuri Dixit seems to have landed in a soup for endorsing Maggi as the Food and Drug Administration, Haridwar, serving a notice to her on Friday on the claims made in the advertisement.

The notice seeks a report from the actor within 15 days on claims made in the advertisement regarding the nutrition value of the “2-minute noodles”, an official said.

Maggi recently came under the scanner after samples collected by the Food Safety and Drug Administration of Uttar Pradesh were reported to be containing more monosodium glutamate (MSG) and lead than the permissible limits.

The authorities asked Nestle India to withdraw a batch of the popular food product from the market in Uttar Pradesh recently.

Ms. Dixit has been asked to explain how Maggi is good for health and the basis of making the claims.

If the actor fails to respond to the notice within the stipulated time, a case could be registered against her, Food Security Officer Mahimanand Joshi said.