U.S. households are dropping their traditional pay TV packages at a faster rate than in the past amid a rise in streaming video services like Netflix, a survey showed on Tuesday.
The report by the research firm eMarketer found the number of “cord-cutters” who have cancelled pay TV service will climb 32.8% this year to 33 million.
The survey found 186.7 million U.S. adults will watch pay TV via cable, satellite or telecom provider in 2018, down 3.8% over last year. That follows a 3.4% dip in 2017.
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The drop comes with more households turning to online services.
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