For this London pub, charity begins at home

Pub-goers can donate at Rampersad’s Green Vic, which employs homeless, people with disabilities

People walking past the Green Vic, which is aiming to be the world’s most ethical pub, in Shoreditch, London.

Employing the homeless and offering beer brewed from leftover bread, “The Green Vic” in London’s trendy Shoreditch district is aiming to be the world’s most ethical pub.

Open for an initial three months, founder Randy Rampersad has secured enough funding to buy second-hand furniture, soap made by the blind, toilet rolls from recycled paper and drinks supplied by social enterprises that donate to charity.

He launched the project hoping to enable the average pub-goer to give to charity without having to change their daily routine. The pub employs the homeless and those with disabilities. Food is all plant-based and it avoids sending anything to landfill by recycling and composting.

“Every single drink you buy goes towards a different charity,” Mr. Rampersad, 35, said.

The drinks menu has ties to over 40 different charities.

For instance, a Brewgooder craft lager, for £4.90 ($6.14), is produced by a non-profit organisation that donates all its money to clean water projects in Africa.