One pound fish, his big catch

He didn’t like to shout, so he decided to sing instead.

Now, Muhammad Shahid Nazir, a young Pakistani fish-seller who plies his trade here, has become a singing sensation with a lucrative record deal under his belt, and his “One Pound Fish” number set to become a Christmas hit, The Sun reported.

The song that made him an unlikely pop star goes like this: “Come on ladies, come on ladies, have a, have a look, one pound fish. Very very good, very very cheap, one pound fish.” His fans include Alesha Dixon who has recorded a version of his song, and Rio Ferdinand, besides a huge local following.

“He smelt like fish but he was amazing,” said one young woman who came all the way from Kent to meet and hear him. When he starts to sing, people start gravitating towards him.

He was spotted after a > YouTube video of him singing at Queen’s Market went viral attracting more than 3.6 million views.

“Now Warner Music execs reckon he could be as big as Gangnam Style star Psy — and are pitting him against the winner of X Factor for the most remembered hit of the year,” said

The Sun .

Nazir, who came to Britain a year ago, simply hoping to make enough money to send home, is enjoying it all. “People have come from Australia, the U.S., Canada and all over Europe. They don’t come here to work or shop, they come for One Pound Fish Man,” he says.

It all started when, on his first day at work, his boss told him to shout out to the customers to catch their eye. He didn’t like shouting, so instead he invented a song. Rest is history.