Fashion with a wide reach

Chennai-based that1too.com throws up some quirky and unique pieces of fashion that are delivered as far as Arunachal Pradesh and Meghalaya

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Temple jewellery with a modern twist — perfect for a night out, a quirky clutch shaped like a burger, an organic shampoo bar, wooden wayfarers, detailed stilettos... you know you want them all and that’s why it’s hard to decide what not to put in your shopping cart.

No wonder sisters Aruna R Krishnan and Srigopika Radhakrishnan named their fashion website ‘that1too.com.’ The Chennai-based portal caters to almost all cities and towns.

“We even supply to remote parts of Arunachal Pradesh and Meghalaya and parts of Jammu and Kashmir where our competitors wouldn’t even go, and we also give them the option of paying cash on delivery,” says Srigopika, adding, “We supply to 15,000 pin codes.”

The duo soon plans to ship to international destinations too. Launched a few months ago, that1too integrates boutiques from across the country.

“We have 120 brands and 100 more in the pipeline,” says Krishnan. “The idea is to bring a sense of affordability to luxury,” she adds.

Looks that flatter

Radhakrishnan says that it’s always challenging and exhilarating to find brands that look expensive but are actually reasonable. “There have been instances where a client sporting a piece of jewellery that costs less than ₹500 has been asked if it’s an exquisite designer piece,” she smiles.

The duo says they try to keep the products as unique as possible. “We have a team of brand curators who find new brands in Delhi, Kolkata, Mumbai, Hyderabad, Bengaluru and Chennai, of course.

There is ethnic wear from Bhubaneshwar, cotton nightwear from Chandigarh, customised shoes from Thane, Bohemian style bags from Kanpur, lip balms from Panjim... It’s as diverse as that,” says Radhakrishnan.

Talks are on to bring a Vietnamese fashion brand on board. An app is also underway. No matter which city the client is in, the app will send notifications about sales and discounts. In addition, they are also planning an initiative where clients, on opting to pick up their order from certain physical stores, can avail discounts.