Renewal of milk cards goes online

From December 1, consumers of Aavin need not wait in queues any more to renew their milk cards every month.

In its bid to reach out to consumers, the Tamil Nadu Milk Producers’ Co-operative Federation Limited (Aavin) launched the facility to renew monthly milk cards online. Consumers can register their details, including address and milk depot number, at >www.aavinmilk.com . They will be provided with a unique registration number that will enable them to renew their monthly milk cards using credit or debit cards.

Milk and dairy development minister V. Moorthy launched the facility here on Tuesday. Consumers can collect the new milk cards at the respective depot or milk delivery points on the 15th of every month by producing a printout of the payment receipt and a document for address proof.

Those opting for the online renewal would be levied a service charge of Rs. 10 up to one litre, Rs. 20 up to two litres and Rs. 30 up to three litres. Aavin has tied up with City Union Bank to offer the facility, which aims at preventing sale of milk at a higher rate.

At present, Aavin supplies nearly 11 lakh litres of milk in the city. There are about 12 lakh milk cards catering to nearly 5 lakh families in Chennai, according to sources in Aavin.

As part of its efforts to eliminate bogus cards, Aavin is also planning to introduce smart cards for those who have registered online. This facility will be launched in Anna Nagar as a pilot project and later extended to other parts of the city.

These smart cards will contain basic details of the card holder such as name, number of family members and milk consumption.