Book recounts the success story of TTK Group

T.T. Jaganathan, Chairman of TTK Group signing the book ‘Disrupt and Conquer: How TTK Prestige Became a Billion-Dollar Company’ at IIT Madras on Thursday. Co-author Sandhya Mendonca is also in the picture.

Times are changing dramatically where world will be owned only by people who innovate, said T.T. Jaganathan, chairman, TTK Group.

He was speaking at the launch of the book ‘Disrupt and Conquer: How TTK Prestige Became a Billion-Dollar Company’ held on the IIT-Madras campus on Thursday.

The book dwells into the success of the TTK group which at one point was failing in its business before rising like a phoenix after the liberalisation of the economy in 1991.

The book has been written by Mr. Jaganathan and Sandhya Mendonca, a journalist-turned-media entrepreneur. Mr. Jaganathan said that his aim was to become an academician and reluctantly entered into the family business. “I still miss the IIT campus and the labs,” he said.

Mr. Jaganthan is an alumnus of IIT-Madras and holds a gold medal in Mechanical Engineering. He also has a Master’s in Operations Research from Cornell University, USA.

The TTK Group, started in 1928, is the second largest manufacturer of pressure cooker in the world and according to Mr. Jaganathan, the company has business plans to become the world’s largest by 2022.

Recounting the time when smart cooker failed and the group staring at bankruptcy, he attributed the success thereafter to the family members particularly his mother Padma Narasimhan.

Ms. Sandhya, co-author of the book, said normally the story of the TTK Group needs to be taken to the people for gaining business skills. She said the information for the book has been collected through personal interviews with family members and friends, and materials taken from other sources.