Amidst the humdrum of Majestic area in the City, a colourful info-entertainment campaign featuring a flash mob, puppet and drumming show was put up on Saturday evening to raise awareness about the need to adopt precautionary measures against HIV/AIDS and other sexually transmitted diseases.
Also, catching the attention of the visitors to the area was a live “condom man” as part of the initiative taken up by HLL Lifecare Limited, a Government of India enterprise that provides a wide range of contraceptives.
The programme titled “Reach Out-2013” organised on National Youth day sought to promote correct and consistent usage of condoms. These activities were conducted to reach out to the general public, including the migrant workers and truck drivers, with focus on the male population between the age group of 15-49 years, a press release from the organisers said.
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The Flash mob was enacted by students of St Joseph’s College, Bangalore. An organiser, who was present at the venue, said they chose to include students as it was felt that involvement of youth was necessary in such live campaigns if any change had to be brought about.
M. Ayyappan, Chairman and Managing Director of HLL said, "This initiative aims to strengthen and empower the youth. The participation of the youth in these events was an add-on to create a better effect on implementing and executing the motive. We want to spread the message on prevention of HIV/AIDS and sexually transmitted diseases in an interesting, entertaining and stimulating way."
HLL is a social Marketing Organisation implements Condom Social Marketing Programme (CSMP-V) of National Aids Control Organisation in 30 districts of Karnataka during the year 2013-2014. It also has similar types of projects in Maharashtra, Gujarat, Punjab, Haryana and Chandigarh.
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