In the romantic boulevards and cafes across Europe when lovers celebrate Valentine’s Day, Bengaluru will play its part in blossoming of their love.
More than five million roses from the city are expected to be exported to many countries in Europe, Australia, New Zealand, Singapore and Malaysia, ahead of Valentine’s Day.
Bengaluru produces ‘Taj Mahal’, ‘First Red’ and ‘Grand Gala’ varieties that are said to be the best in India. The flowers of the city are said to be of superior quality compared to those grown in Pune.
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According to Jayaprakash Rao, general secretary of the South India Floriculture Association, export of red roses began in January-end and will continue till February 11. “We hope to export around five million stems to various countries.”
Increased production
He said that the production of roses had increased by 20 per cent and this had caused a slight dip in the prices. “However, the difference in prices is marginal and farmers will be able to make it up as Valentine’s Day coincides with the wedding season here. During the wedding season, demand for roses increases,” he added.
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Dr. Rao also said that the roses are grown in the 50-km radius around the city, especially in the Hosur and Doddaballapur belt. While there are around 15 exporters, there are over 50 growers with mid-sized farms and nearly 75 small and marginal farmers who grow roses.