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Give what audience want, says Gollapudi

May 07, 2013 02:27 pm | Updated July 21, 2016 08:02 am IST - VISAKHAPATNAM:

Vizag Film Society launches six-day film fest, celebrating 100 years of Indian cinema

PLAY OF EMOTIONS: A scene from the film, Raja Harischandra of Dada Phalke which was screened at a programme organised to celebrate 100 years of cinema by Vizag Film Society in Visakhapatnam on Monday. Photo: C. V. Subrahmanyam

Indian cinema has gone through transformation over the last 100 years. Though cinema has become a commercial enterprise over a century, the gap between what audience require and what filmmakers have been producing needs to be bridged, writer and actor Gollapudi Maruti Rao said.

Celebrating 100 years of Indian cinema (1913-2013), Vizag Film Society (VFS) has organised a six-day film festival in the city. Going down memory lane and recalling sea-change in the history of Indian cinema, Mr. Gollapudi Maruti Rao said: “Efforts should be taken to promote value-based movies where family members should not feel embarrassed to watch a movie together. Despite the technological advancement depicted in today’s world of cinema, many people fail to watch certain movies due to alienation and lack of connect.”

Noted filmmaker Dadasaheb Phalke was recollected and invitees felt that his contribution to Indian cinema over the century continues to be irreplaceable. Briefing about the evolution of cinema and the actions to be taken by the State government, honorary secretary of VFS Narava Prakasa Rao said: “The government should help us have cinema archive where value-based movies can be screened. An institute should be established to groom up and coming artists. Above all, State government should take up the initiative of organising film festivals.”

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Among others, director of Academic Staff College and president of VFS E.A. Narayana, Bengali Association president Panchali Benerjee, Tollywood actor Poornima, film director R.V. Prasad, joint secretaries of VFS P.V. Ramana and M.G.V. Prasad also spoke.

VFS members have hand picked a few of the best multi-lingual movies which will be screened at Visakhapatnam Public Library every evening till Saturday.

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