Cinepolis to launch 40 more screens

Cinepolis India has decided to open 40 more screens in Andhra Pradesh and Telangana in the next three years.

This is in addition to the 11 screens that are presently operating in the two States, Devang Sampat, head, strategy, Cinepolis, said here on Wednesday. Plans have also been chalked out to open similar screens in Guntur after getting an appropriate mall.

Giving details about the launch of six screens at PVP Square Mall on M.G. Road here, he said the all-digital, Real D 3-D equipped multiplex would feature up to 24 shows everyday in six screens with a capacity of more than 1200 seats. With this, the firm had achieved the landmark of setting up of 90 screens in the country, he claimed.

The company promised to offer the state-of-the-art 3D technology from Real-D systems to ensure viewers the most enthralling 3D movie watching experience. The screens were equipped with latest audio technology with Dolby 7.1 surround sound systems. The firm, which was operating over 3,400 screens across the country, would launch club Cinepolis and Coffee Tree, an in-cinema coffee shop to deliver an enriching movie experience to its patrons. Viewers could enjoy food at Coffee Tree and get benefit from the Cinepolis Club membership where movie goers could register without any charges and start accumulating points for every purchase made at the Cinepolis Box Office. These points could later be redeemed for free tickets, he said.

Club members have the lifetime opportunity to meet and greet their favourite film stars. “It will be a different experience for viewers to watch movies at our screens,” he claimed.

Explaining in detail about the expansion plans, he said priority would be given to South, especially Andhra Pradesh and added that Guntur has great potential to start the operations and efforts were on to search a right location.