Bajaj Auto has launched Baja Boxer 150 positioning it as ‘Bharat bike'. The ex-showroom price of Boxer-BM 150 is Rs.43,009. The BM-150, under ideal conditions, would give a mileage of 60 kmpl, according to Bajaj Auto Ltd zonal manager (Hyderabad) Amit Pawar.
Addressing media on Saturday, Mr. Pawar said that the BM 150 was designed to provide a comfortable riding experience in all kinds of demanding situations.
The new model was aimed at reaching out to customers beyond big cities and towns.
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A significant segment of customers in the smaller towns need a powerful, rugged utility bike.
The boxer has been designed as an SUV on two wheels to specifically meet their requirement, he said.
The focus of bike is on performance with a bigger engine, frame, tyres, suspension, headlights, and seat.
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“We feel that this one fits the bill for the mighty Bharat bike that the real India needs,” he said.
When asked about sales target, he said that the company has plans to sell 30,000 vehicles every month across the country from October onwards. Of this 10 per cent would be from Andhra Pradesh, he said.