‘The Great Backwaters’ campaign of Kerala Tourism has bagged the silver prize at the Golden Gate awards at the Internationale Tourismus-Börse Berlin (ITB-Berlin) - 2015, the world’s leading travel trade event.
The silver prize at the Das Golden Stadttor (Golden Gate) awards in the multimedia campaign category was presented to Kerala Tourism at the German capital on Thursday. Tourism Secretary G. Kamala Vardhana Rao, who is leading the delegation, and Suman Billa, Joint Secretary in Union Tourism Ministry, received the prize.
Presented every year at the ITB-Berlin for the last 14 years, the Golden Gate awards, dubbed the Oscar in tourism communication, are considered the ultimate recognition in the field.
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Conceptualised by Kerala Tourism’s creative and marketing agency Stark Communications, the campaign won the Golden Gate Gold Prize in the print category at the ITB-Berlin last year. The campaign was noted for its use of aerial photography on a wider scale covering the backwaters as a single destination.