Kerala Tourism has made its foray into the vast outbound tourism market of Japan, with a first-time roadshow in Tokyo. As many as 55 leading trade participants from the Japanese travel and tourism industry participated in the road show held on Monday.
The road show follows the assurance given by the Japanese government to support the State in promoting tourism, during the meeting between Tourism Secretary, G. Kamala Vardhana Rao and Japan's Ambassador to India, Takeshi Yagi, in New Delhi on October 6.
The delegation was led by the Additional Director (General) Anupama T.V.
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“There was an enthusiastic response to the road show from the Japanese industry. The leading outbound travel companies wanted to get further insights into the products offered by us,” she said.
“Japan is certainly going to be big market for Kerala Tourism in the future,” she said, adding products like Ayurveda treatment packages came in for special attention at the road show.
Tourist arrivals from Japan have witnessed a 25 per cent growth in five years.
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The number of Japanese tourists to Kerala last year was 8,785.