Kerala Tourism’s new campaign on responsible tourism has bagged the prestigious Golden City Gate Award at ITB Berlin, one of the world’s leading travel trade shows.
Titled ‘New Worlds,’ the multimedia campaign containing three short films directed by reputed Malayalam film-maker Anwar Rasheed won the silver prize of this year’s Das Golden Stadttor or Golden City Gate, dubbed the Oscar of tourism communication, at the Internationale Tourismus-Börse Berlin (ITB-Berlin) 2016. Wolfgang Jo Huschert, president of the jury of the Golden City Gate Award, presented the award to Abraham George, president, Kerala Travel Mart. Conceived and scripted by Stark Communications, Kerala Tourism’s creative and brand management agency, the films tell heart-warming stories from one of the world’s successfully implemented Responsible Tourism campaigns.
The ‘New Worlds’ campaign was launched internationally by UNWTO Secretary General Taleb Rifai at the World Travel Mart in London.
The ITB Berlin, which began on March 9, will conclude on Sunday.
ADVERTISEMENT