On Wednesday night when the city roads and hotels were buzzing with New Year revelry, there was a group of people who chose to start 2015 on a meaningful note.
These people chose to buy books at New Century Book House on West Tower Street here which was kept open in the late hours.
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Discounts of up to a whopping 90 per cent were offered to mark the occasion.
“Up to 1 a.m. we kept the bookstore open and customers trickled in from the evening itself. Though the sudden rain did affect the turnout, we are happy with the sales. Our aim is to promote reading habit and the best way to begin it is on a New Year day,” says A. Krishnamoorthy, Zonal Manager, New Century Book House.
The discounts varied from 10 per cent to 90 per cent. People chose from various topics such as Kamba Ramayanam, Sangam literature, Russian literature, books of famous authors in Tamil.
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“It was heartening to see parents bringing their children to the bookstore even in late hours. For some books, we gave additional five per cent discount,” he said.
“We close our shop at 8.30 p.m. on normal days. But we keep it open even after midnight only on December 31 and April 23, Shakespeare’s birth anniversary,” says Mr Krishnamoorthy.
The shop has a good collection of books from Sahitya Akademi and National Book Trust.