‘Thottara Rice’ brand to hit the shelves soon

Harvest of paddy to be inaugurated on April 10

The Thottara organic rice brand harvested from Thottara Puncha, a vast expanse of paddy field spread over Amballoor and Edakkattuvayal in Ernakulam district, will hit the market by the end of this month.

Come April 10, and the inauguration of this year’s harvest of paddy cultivated in nearly 550 acres will take place amid a gathering of hundreds of farmers, elected representatives, and officials.

“We plan to brand nearly 40 tonnes of organic rice as Thottara Rice and market it through the existing network of the Agriculture Department. In the next phase, larger quantities of the produce will be taken up for branding,” said Sujith Karun, Ernakulam district co-ordinator of the Haritha Keralam Mission. The organisers are hoping to harvest around 1,500 metric tonnes of paddy from Thottara Puncha, which extends to around 1,200 acres at Amballur and Edakkattuvayal in Ernakulam district and Vellur panchayat in Kottayam district.

Farmers affiliated to nine Padashekhara Samitis are engaged in paddy cultivation. It is expected that around 300 tonnes of rice can be produced from 1,500 metric tonnes of paddy cultivated in the 550-acre area. The Agriculture Department has the capacity to market nearly 40 tonnes of Thottara brand rice in the first phase. And, farmers can sell the remaining rice to private mills.

Mill at Amballoor

Mr. Sujith said that the Kudumbasree Mission had agreed to set up a mill at Amballoor. It will also provide ₹40 lakh for the realisation of the project.

Interestingly, District Collector K. Mohammed Y. Safirulla had taken the lead in bringing the maximum available cultivable land under Thottara Puncha for paddy cultivation. Farming in the barren land began in 2015.

Major preparatory works like the cleaning up of 11 km of main canals by the Minor Irrigation Department to de-water the paddy fields, land preparatory work in padashekharams, field survey for installation of 12 submersible pumps, consultations with stakeholders, and field visits to padashekharams were completed as part of the initiative.

The district administration had increased the acreage of Thottara Puncha over the last couple of years starting with 150 acres in 2015-16 followed by 350 acres in 2016-17.

The district administration’s efforts to revive the rice bowl of Ernakulam were ably assisted by the agriculture and irrigation departments, KLDC, KSEB, local bodies, land owners, Padashekhara Samitis, and the local community at large. The Agriculture Technology Management Agency had offered training to farmers.