Nutraceutical startup Laurik has raised ₹3.7 crore in its ideation stage, the company said on Tuesday.
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The Hyderabad-based D2C startup, which has been recognised by Clean Label Project, produces what they claim are the world’s first Lauric enhanced shots to improve long-term health and well being of those who use their products.
The company’s funding round was led by investors like Murthy Aradhi, co-founder at FastCollab, and Lakshmikant P.B., d of Finance at Antler, an early-stage venture capital firm. Laurik was also a part of T-Hub’s T-Fund programme.
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Laurik is the second nutraceutical brand in India to be awarded with the Clean Label Certification from the Clean Label Project™.
Founded in 2020 by Lavanya Sunkari and supported by Archana Chindam, Laurik said it produces the world’s first enhanced coconut shots using lauric acid, a rare element found in mother’s milk and coconut. It extracts the element from premium quality coconuts and combines it with over 26 whole-food-sourced vitamins, minerals, superfoods, and probiotics in one shot. These shots are made using Ayurvedic concepts.
The startup said it has filed for over 12 formulation patents this year.