Digital marketing firm GenY Medium has acquired TailCurrent, a B2B lead generation company.
Announcing this on Thursday, the Hyderabad-based GenY Medium, which uses technology and analytics to manage brand perceptions in the online space, said the acquisition would help strengthen its B2B practice. TailCurrent, a release said, is serving more than 35 firms in India and abroad. As a part of the deal, GenY has acquired the brand, domain, technology IP’s and the client base. GenY CEO Yashwant Kumar said together the two companies would deliver bigger value.
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