The Tihar Jail is set to enter the perfume market by launching its product ‘Wah-O’, with eminent activist and actor Nafisa Ali being its brand ambassador, officials said.
‘School of Perfumes and Fragrances’ was inaugurated by Director General (Prisons) Ajay Kashyap on Friday, they said. It will also provide opportunities to inmates to become economically independent and “productive members” of society, officials said.
According to the jail officials, inmates will also be benefited through profits gained through the sale of ‘Wah-O’.
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Ten per cent of the profit will go to the Prisoner’s Welfare Fund while 25% of the annual profits will also be channelised into the Victims Welfare Fund.
The jail authorities said that Ms. Ali has agreed to become the brand ambassador for the Tihar perfumes.
“Nafisa has agreed to be the brand ambassador for the Tihar perfumes which will enter the perfume market under the brand name of Wah-O,” an official said.
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He said that with little requirement of space and machinery, such units can be set up with a small capital.
The inmate acts as an entrepreneur and an owner rather than a worker or a labourer in another person’s factory.