Buoyed by a record footfall of tourists of 23 lakh the previous year, the J&K tourism department on Thursday decided to bring less-travelled Doodhpathri meadows in Budgam district on the winter tourism map.
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Just 44 km away from capital Srinagar, Doodhpathri hosted a day-long snow festival, which was attended by hundreds of local and domestic tourists. Exciting snow sports, such as snow kabaddi, tug of war, rallies of all-terrain vehicles, snowmobiles and ski runs were held on the occasion.
“Doodhpathri is given a boost as a winter destination. The destination has been kept open this winter to attract more tourists. Introduction of various snow activities and the operationalisation of a ski shop would be a game changer for the destination,” Director Tourism, Kashmir, Fazlul Haseeb said.
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The ski drag lift is also being made functional by the next summer, which would make Doodhpathri a prominent skiing resort after Gulmarg in the Valley.
Syeed Fakhrudin Hamid, Deputy Commissioner of Budgam, welcomed the tourism department’s move. “This event has a unique model where tourism, employment and infrastructure sectors are being approached in a convergent manner for the sustainable development of the area,” Mr. Hamid said.
DC Hamid expressed satisfaction at the huge turnout of the event. He praised the enthusiasm and dedication of locals and acknowledged the efforts of the tourism department for collaborating with the district administration on such a successful event. He expressed confidence that such events will eventually see Doodhpathri emerge as best winter destination in J&K and also generate self employment opportunities for the youth.
Kashmir hosted recorded 23 lakh tourists in 2022, highest figures since 2013 when around 13 lakh tourists visited the Valley. The tourism department is building on tourist flow and expanding winter tourism infrastructure.