Latha Puttanna, who has been passionately promoting handloom and traditional weaves with her work, has launched another collection. Called Magga, this one is her autumn-winter range and will be on display at Sublime Galleria, UB City, Lavelle Road this weekend.
“We have brought out two looks for Magga — one is traditional and the other is a pastel range with modern silhouettes,” explains Latha, who feels the collection is her way of telling people they can wear handloom and yet look fashionable. “Handloom is never considered high fashion. So our pastel range offers you designs that you can even wear for parties. These come in a range of cuts and sleeves and are created using traditional weaves and fabric. So, the designs come in a lot of modern styles, yet retain their aesthetic sense.”
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Ask her whom the designs are targeted at and Latha says, she can see women of “all ages wearing Magga. The idea is to say that anyone can wear these. Today, with most women of all ages wearing western outfits, I see women wear almost every design of Magga. Today, we see mothers wearing
What does Magga mean? “Magga means loom. The reaason behind choosing this name is because we want people to think ‘handloom’ when they think of Magga. With Magga we aim to make people more conscious about what they wear. We are so conscious about what we eat, why do we forget about what we wear? If only we were conscious about our clothing and what we wear, not only will we save our environment, but also generate more work for our weavers. We have such a vast heritage when it comes to threads, weaves and fabrics, we should all strive to keep them alive.”
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Magga is inspired by the traditional handloom and will feature saris, lehengas, salwars, and dresses in pure silk. Magga also offers a complete hand-woven and hand-embroidered range.
The collection will be on display at Sublime Galleria, UB City, on September 6 and 7, from 11 am to 7 pm.
For details call 26567349 or lathaputtanna.com