Of late, many NGOs and clubs have started working to preserve the beauty of the earth. So has Kavi –The Poetry Art Project. It has become a brand for customised art which is tickling people’s fancy for their ethnic creations.
To celebrate the World Environment Day, Kavi –The Poetry Art project is working for a cause and offering a wide range of upcycled bottle planters and eco-friendly products with a literary touch.
They create quirky, customised gifting options that are eco-friendly and completely hand-created and even have poetry written on them!
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Interestingly, Kavi is a first-of-its-kind India-based organisation that makes poetry come alive in living spaces as visual concepts. These include many varieties of lamps and key hangers from recycled wine and beer bottles, craft clocks, wall-art, bags and cushion covers. What sets them apart is that each of these is eco-friendly and is hand-created by their team of dedicated artists, and can be personalised with a little touch of poetic verse.
Kavi creates the avant-garde art on pieces dumped and discarded by people. The unique concept is the brain child of Amit Singh and Madhuri Balodi. “We started Kavi in the year 2012 with the intent to mix poetry and eco-friendly creative art forms. Till now, we have sold more than 2500 gifts to people who wished to gift a visual form of poetry to their loved ones,” avers Madhuri.
Each of the poems builds some sublime imagery well woven with words, for which they try to find the right medium, colour and visual expression. For instance, they turned a Hindi poem, “Sapnay” into an upcycled wine bottle night lamp to ensure sweet dreams. “I don’t think this journey would have been traversed so smoothly had our families not been there to inspire us. They motivated and helped us climb up the rungs of this ladder and they are always there to make our dreams come true,” Madhuri adds.
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Kavi’s products are available online. Kavi also has a string of events around the city. It is too often spotted exuding its ethnic exuberance at Dilli Haat INA Market, Shahpur Jaat, Mandi House, Select City Mall, Saket and the like.
“Recently, we have tied up with a plant studio and begun to make recycle bottle planters for them so that people not only buy plants but get an idea as to how the waste products can be used again,” shares Amit Singh, co-founder of Kavi.