This election season, film world offers freebies too

Tamil films Ko 2 and 24 offer unique promotional campaigns

It seems to be the season of freebies… even in movie theatres.

If you take along a child below the age of 8 to catch Suriya’s latest sci-fi thriller 24 in theatres , he/she will be given a watch free. And, if you vote on Election Day and click a selfie of yourself, you will be given free tickets to catch upcoming political thriller Ko 2.

The makers of

Ko 2, which features a reporter (played by Bobby Simha) and his meeting with the Chief Minister (played by Prakash Raj), chanced upon this unique promotional campaign that throws the spotlight on the film, while supporting a cause.

“Our campaign goes with the theme of the film, which is about the dream of a common man, and spreads awareness about exercising your right to vote,” says Manikandan V., co-producer of the film, “To achieve the dream we talk about in the film, one must vote. That’s what we are trying to promote.” The makers promise two tickets for 500 people who click a selfie with their inked finger on Election Day and WhatsApp it to 86828 88038 along with their details.

Meanwhile, 24 ’s campaign centres around a watch — the film is about the protagonist discovering a time machine. According to a press statement, the campaign will target children. It reads, “The watch has a lot of importance in the film and has grabbed the attention of audiences. A lot of children who see the film ask their parents about the 24 watch.”