After treading the dark path in her Gotham-city inspired line in 2012, New Delhi-based Namrata Joshipura revels in lighter silhouettes and livelier colours in her new collection that’s being launched in Chennai today. As one of the few designers who can swing seamlessly from rarefied romanticism to street-savvy interpretations, Joshipura says dichotomy is essential to bring in an element of surprise to every season.
COLOUR PLAY After my Gotham-city based collection, I wanted to work on something more refreshing in terms of colour. Pop tints danced in my mind. So Holiday High is ironically a ‘welcome back after the vacation’ line that’s full of cheer. It’s a summer-fall bridge line that features breezy silhouettes and happy hues. It’s a comprehensive line that has Indian and Western styles. So besides dresses and snazzy tops, there are tunics and churidar-kurtas.
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NIFT AND BEYOND Imagine I was into my first year of B.Com when I realised that I was not interested in mainstream academics. It was my mother who suggested I join NIFT. Everything about NIFT those days was good – from the campus and faculty to hands-on training and the final show. It was the place that gave me a sense of direction and finally, I could put my finger on what I wanted to do. The best part was also the company – Rajesh Pratap Singh, Payal Pratap and Manish Arora. It's a special bonding that has remained the same over the years. After NIFT, I did my internship under Suneet Varma for two years. I moved to New York and was designing from there until six years ago.
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TRENDS AND FORECASTS I’m someone who likes to keep tabs on trends. But at the same time, I will not go about consulting forecast specialists. I simply go with the flow. What you create must be in sync with the season. So now, don’t go for the overtly dressy look. No summer casuals too. Fresh greens, syrupy orange, electric blue and pop tints work best. Blouson dresses, bright tops with khakis or jeans and floor skimming dresses are some of the season's favourites.
(The designer unveils her new line at Evoluzione, Khader Nawaz Khan Road, today)