In a style world saturated with cookie-cutter labels, Manish Arora stands out. Whether it’s Mumbai, Milan or Miami, he is one of the few Indian designers to instantly get the tick of approval from fashion folks for catapulting style to the level of spectacle. Having taken kitsch to its ultimate conclusion in Fish Fry, a label that abounds in quirky motifs, psychedelic colours and over-the-top styles, the designer who is perpetually under pressure to outdo his previous collection, turns to desi inspiration for an Indian-wear line that he’s showing at the Delhi Couture Week today (August 3). This one too is vividly themed and sure to have a trickle-down effect in the fashion world like some of his other collections.
Unlike most designers who regurgitate the same responses during interviews, Arora proves that here too he is individualistic. Whether it’s about his fixation for colour, mind space that teems with over a dozen creative collaborations or international forays, the designer speaks in a way that convinces us as to why he’s remained so firmly in the spotlight for over 15 years. Excerpts:
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Beyond clothes From Reebok and Swatch to Amrapali and Biba, my brand has seen several creative collaborations. In my opinion, fashion is not just limited to clothes. When I design, I visualise a head-to-toe look. It flows seamlessly. This explains why I put my heart in a dozen things beyond ensembles. As a designer, I enjoy the freedom to explore varied genres, themes and designs. I’ve collaborated with a gamut of brands that includes clothes, accessories and interiors. Each association is unique and gives me an opportunity to experiment with new ideas. It’s also a space where creativity meets commerce. The results have been rewarding.
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Fashion as drama Design does not stop with creating garments. It’s about narratives. When I create unique pieces, I want to communicate the story of its fruition to the audience so that they can connect with it. Ramp shows have to be a delightful visual experience. Making people feel and understand your journey through a show is as important as a collection making it to the stores.
Formative years No stumbling blocks. They were building blocks, I would say. Every phase in my life has been a learning curve. What I created years ago, I see people doing and accepting even today. I was probably the only designer in the 1990s to evolve a unique and bold aesthetic which set me apart from my contemporaries and peers.
Past forward My lines are craft intensive. Embroidery, stones, beads, appliqué… have always occupied a prime place in my creations. Every season, I try and break rules and decode new crafts to quench my creative thirst. There’s no bigger satisfaction than to push oneself to create a product that’s appreciated over and over again. As far as tradition goes, I feel we have such a beautiful and regal heritage from which we can constantly draw inspiration.
Global forays I’ve just been lucky that my sensibilities have appealed beyond geographical boundaries. I design out of love and with a vision to grow and reach as many people as I can. Dozens of celebrities in the West have been spotted sporting a Manish Arora creation. I think each one has done full justice to my work.
Between fantasy and reality I’m perched in a place where fantasy meets reality. I feel fantasy should always reflect reality and vice versa. After so many years in fashion, people still think I’m an enigma. I guess it comes from the creative aura that surrounds people like me.
Quick seven
Fave designer Lies within myself!
Personal style Extrovert and dandyish
Love to design For Sonam Kapoor
The name Fish Fry It makes your nerves pop up!
On being called the John Galliano of India We have our individual styles
Paco Rabanne It was a great experience
Three things I love Music, Goa and ice cream