Ford India on Thursday unveiled a new version of their mid-sized sedan Fiesta, which will be powered by a 1.5 litre diesel motor and available in three trims - Ambiente, Trend and Titanium.
The Ambiente will be available at Rs. 7.69 lakh, while the Trend comes at Rs 8.56 lakh and the top—of—the—line Titanium is tagged at Rs. 9.29 lakh (ex—showroom Delhi).
According to the company, the car returns a fuel efficiency of 25.01 km/litre as per ARAI test, which is only second to the new Honda City.
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Ford India President Nigel Harris said the Fiesta has a very special role in the company’s product portfolio and the 2014 Fiesta with its attractive price makes it an “even more compelling option for discerning enthusiasts”.
In terms of creature comforts, the new Fiesta will come equipped with Ford’s SYNC technology, which was first introduced in compact SUV EcoSport. The technology offers voice control over mobile phone operations. Ford India’s models hatchback Figo and compact SUV EcoSport have seen robust response in the market. The company had reported over two—fold increase in total sales at 12,288 units in May 2014.
The other features include push button start, auto headlamps, and rain sensing wipers. On the exterior front, the most noticeable feature of the car is the new front grille, a revised bumper and tail lamp, giving the car an up-market feel and look.
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