The recently launched Kingdom of Dreams in Gurgaon's Sector 29, said to be India's first live entertainment and leisure destination, has found its brand ambassador in Bollywood star Shah Rukh Khan. At an event recently, the promoters of Kingdom of Dreams — Anumod Sharma, Chairman, Apra Group of Companies, and Viraf Sarkari, Andre Timmins and Sabbas Joseph, directors of Wizcraft International Entertainment, declared him the ambassador at an event to play a key role in its brand and product communication. The Kingdom of Dreams has planned an aggressive multi-media campaign covering television, radio, outdoor, cinema, and Internet which will be supplemented by strategic campaigns across international markets and Khan will have a role to play in the campaign.
Speaking on the occasion, Viraf Sarkari said, “Having Shah Rukh Khan associated with our dream project ensures that indeed the king has come to his rightful kingdom.” The occasion also saw the premiere of the Bollywood musical “Zangoora — The Gypsy Prince.” The theatrical extravaganza had guests in raptures with the production featuring actor Hussain Kuwajarewala, Gauhar Khan and Kashmira Irani. The stellar performance by the cast set the stage on fire while showcasing the energy and drama of the play. An excited Sarkari said, “Zangoora marks only the beginning of our journey, slowly redefining the landscape of entertainment in India.”
Khan, talking on the occasion, called the Kingdom of Dreams “reflective of India, its rich culture and seamless heritage.” He said, “I am proud to promote my country, my India, through this platform.” After watching “Zangoora”, he commented, “It is nothing short of a magical journey encapsulating the best of Indian cinema on stage. Kingdom of Dreams is a world class experience and I am ecstatic to be a part of this incredible experience.”
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Spread across acres of land, Kingdom of Dreams has four distinct entertainment zones — Culture Gully, a boulevard of Indian food, art, and culture; Nautanki Mahal, a state-of-the art 4D theatre, IIF Buzz Café, a glamorous Indian cinema lounge and Showshaa Theatre, to present a kaleidoscope of colourful drama marquee spotlighting ancient Indian epics and mythology, mock wedding shows and the great Indian circus. The theatre is slated to open by this October.
Speaking at the event, Anumod Sharmaadded, “As we open the doors to the Kingdom of Dreams, we hope that people will experience a complete Indian experience. The treatment each guest gets here should truly make them feel like the king and queen in their own kingdom.”