Sixteen years after making its path-breaking film, Rythubidda (1939), which highlighted the travails of the poor peasants under the zamindari rule, Saradhi Films came up with one more such tale Rojulu Maaraayi (1955) on the uprising of the deprived farmers against vested interests. It also advocated co-operative farming. C.V.R. Prasad, a contemporary of L.V. Prasad in Mumbai, joined the management of Saradhi Films and was the architect of this movie. He was credited as its producer and Saradhi boss Y. Ramakrishnaprasad as the presenter. C.V.R. also scripted the screenplay along with the story and dialogue writer Kondepudi Lakshminarayana and director Taapi Chanakya. Kondepudi was on the editorial board of ‘Navasakthi,’ a weekly published by the (undivided) Communist Party of India.
The Story: Sagaraiah, a villainous landlord, fleeces the farmers with the support of his aides ‘Karanam’ Sambaiah and rowdy Polaiah. Farmer Kotaiah is one such victim. His son Venu unites the farmers against Sagariah. Radha, an abandoned child brought up by Rathnam, an ex-serviceman, stands by Venu. In order to obstruct Venu’s co-operative farming efforts, the landlord tries in vain to breach the water channel. His plot is exposed and he is imprisoned along with his aide.
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ANR as Venu gave an effective portrayal as the young peasant leader. ‘Shavukaru’ Janaki played the assertive woman Radha. Most of the drama centres around the bad guys — CSR, an old hand at playing such characters as Sagaraiah, and Ramana Reddy, the comic-villain, as Karanam Sambaiah. Relangi as Polaiah and Sitaram as Rathnam made an impact too. C. Hemalatha, who had earlier acted as Pothana’s wife in
But it was one girl, fresh to cinema, with just a dance number that did not last more than three minutes, who stole the showand brought in repeated audiences to the theatres - Waheeda Rehman. And the song – ‘ Yeruvaaka saagaaro ranno chinnanna ,’ written by Kosaraju Raghavaiah Chowdhary, tuned by Master Venu and rendered by Jikki -- still rings in the ears of discerning music lovers. In fact, the song found its way into the movie at the last minute when most of the shooting part was over. C.V.R. Prasad felt that a celebration song after the harvest scene would add colour to the black and white movie. Kosaraju remembered the song he had written for the Ongole-based producer Thottempudi Ramaiah’s Paleru , which was composed by Venu. The song was to be shot on Kamala Laxman. But the movie was shelved. Chanakya and Prasad liked the lyric and the tune. It was Vedantam Jagannatha Sarma who had suggested Waheeda’s name to the producers. Waheeda and her sister Shaheeda, daughters of Rehman Saheb, the then Municipal Commissioner of Rajahmundry, were at that time giving dance performances. Waheeda was signed on a remuneration of Rs.500 for acting in the song sequence, which later proved to be her big ticket to Hindi cinema and national fame. Actor-director-producer Guru Dutt, who was the chief guest at the 100th day celebrations of Rojulu Maaraayi in Hyderabad, was so impressed by her looks and performance in the movie that he introduced her to Hindi audiences in a cameo role in his home production CID and then promoted her as the heroine in Pyaasa .
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Many versions: ‘ Yeruvaka saagaaro ’ found its way to Bollywood too in 1960 through two legendary music directors. S.D. Burman took the tune for the lyric – ‘ Dekhne me bhola hai mera salona ’ rendered by Lata Mangeshkar in Bombai ka Babu and Chitragupta for Pathang (a remake of Vauhini’s Peddamanushulu ) for the song ‘ Rangrekha Dhadkhandi lathi tho hogi ’ (Lata Mangeshkar).
Rojulu Maaraayi was the first Telugu film to celebrate 100th day function in Hyderabad. The then Deputy Chief Minister, K.V. Ranga Reddy, presided over the function held at Rajeswar theatre. It was on his advice that Y. Ramakrishnaprasad built his Saradhi Studios in Hyderabad where Maa Inti Mahalakshmi (1959), the first Telugu film shot entirely in Hyderabad, was produced by P. Gangadhara Rao, who was the still photographer for Rojulu Maaraayi .
Released on April 14, 1955, Rojulu Maaraayi celebrated a silver jubilee run.
(This is the 100th movie published in this series)