Whether it is for educational institutions or business, digital products are more in demand than ever before. To extend the knowledge of professionals who wish to manage digital products and e-projects, Goethe-Institut/Max Mueller Bhavan, Academy of German Media and National Book Trust India are together offering a six-month online course.
The course will include:
A two day kick-off workshop at National Book Trust in Delhi by experienced lecturers from the Academy of German Media. The workshop will give the participants an insight into the digital market as a whole and serve as a startup for the learning phase to follow over the next six months.
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Extensive online lectures on market overview of e-publishing (strategies, goals, business models, etc.), use of media (devices, formats, functionalities, etc.), analysis of target groups, development of business models and promotion.
A follow-up workshop to exchange ideas and discuss various aspects of the respective business models of participants with expert lecturers from Germany.
A personally-mentored research work catered according to participants’ interest.
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Multiple choice online exam on the vast knowledge gained through the six months.
The focus of the course is to maximise the participants’ e-publishing knowledge according to the latest market trends in the publishing and allied industry. From publishing professionals to freshers in the field of publishing, the course has something for everyone. Lecturers for the programme include Dr. Harald Henzler, Managing Director of Smartdigits, Munich and Fabian Kern, Managing Director, Digital Publishing Competence, Munich.
By attending the course, participants can expect to gain:
An extensive overview of the future market.
Knowledge of various devices, formats, functionalities and other media available.
A personalised and well researched business model according to the project participants would want to take up in future.
A detailed research on target groups and how to make products a success in the existing competitive market.
By the end of the course, the participants will be facilitated with an official certificate acknowledged by National Book Trust India and the Academy of German Media.
The course will be held between April and October and the fee is Rs. 10,000. Interested publishing professionals can apply by sending information about their professional background and a brief motivational statement to sohani.sachdeva@delhi.goethe.org.
The deadline for application is April 2.