Zee Telugu has curated a two-day treat to usher in Sankranti festivities, in keeping with popular Sankranti fun plans like travel and movies.
The first part of the celebrations that begin on January 13, 9 am is for those whose travel plans have been dashed due to the latest COVID-19 restrictions. Sitting in the confines of their homes, they can take a virtual trip to Kerala on television.
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Vallam Kali, the traditional boat race set against the picturesque backwaters brings in thrill and entertainment. The race involves four teams comprising artists from Zee Telugu shows.
There are plans to release digital videos of these Kerala celebrations on social media exploring the cuisine, lifestyle and art of the state. On the reason to celebrate it in Kerala, a spokesperson says, “It is our efforts to showcase different cultures to the people of two Telugu states.”
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The shows have been done while maintaining all safety protocols, adds the spokesperson.