We often tend to get carried away with vague notions of solving problems about environmental issues. But it only takes the tiniest effort from our side to contribute to making the world a better place to live in. To help us realise that, Smarter Dharma, a social enterprise focusing on environmental and social sustainability, is screening movies about environmental conservation across the city in various venues.
Sriram Kuchimanchi, the founder and CEO of Smarter Dharma says: “My friend, in California, started by screening films amongst experts in this field, which were later followed by discussions with the audience. I witnessed how powerful it was on them. Technology proves to be a great way to assist awareness drives.”
Inspired by that Sriram believes in presenting environmental issues in a subtle manner. “It is important to present and inject information in the right way to people. Using less scientific explanations and adding a positive spin is enough to make people aware of everyday problems.”
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“We have decided to screen these films every Thursday with different moderators from Smarter Dharma who watch them beforehand, comprehend and discuss tangible solutions to the environmental problems among the audience during the sitting.”
The first movie screening showed Before the Blood that addresses global warming and climate change. The second screening was a TED talk and a documentary on water conservation, which was later followed by Home, which stressed on the earth’s interconnected problems with footages from 60 countries.
In an effort to bring a mature understanding of climate change and conservation solutions, Sriram is looking forward to screening films in colleges and universities across the city, which aim to promote participation and effectiveness in decision making among youngsters.
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He also believes that behavioural changes in an individual’s life are crucial for sustainability to work. “I used to make small efforts in turning off lights when not in use or carrying my own bags to shops. Eventually, while studying and working in the US, I came to understand the connection between technology, sustainability and its global impact. Hence, sustainability is simply about deciding whether you want to take the bus to work or your car according to your convenience. And we are trying to help you decide.”
Sriram wants people to feel empowered in the world. “After every meeting, I tell my colleagues, ‘If you do this, you will be a trendsetter.’ I want people to head back home believing they can also do something about it.” In promising words, he adds: “Doing is the key.”